Selected Work
Strategy you can see in the work.
These projects show how I move between strategy, systems, creative, creators, content, growth, and customer experience depending on what the business actually needs.
Flagship Case Studies
Five different problems. Five different systems.
The strongest examples are not the ones with the most deliverables. They are the ones where the strategy changed how the work got made, measured, or experienced.
Jones Road Beauty × Cousin Labs
Creator strategy, sourcing, briefs, approvals, usage rights, delivery, and paid-ready content built into a repeatable system.
GuttButt
Social, SEO, email, analytics, and conversion work connected around a clearer growth system.
The Burn Factory Bridal Bootcamp
A current pre-launch engagement spanning strategy, customer journey, content, digital experience, connected tools, and launch support.
Out and About VA
Social, events, partnerships, fundraising, and community storytelling built around participation.
Albemarle CiderWorks
Brand voice, social, photography, email, events, ecommerce traffic, and community growth across a long-term engagement.
Additional Range
The practice is broader than five case studies.
Earlier and adjacent work includes experiential campaigns, local-business consulting, UGC and short-form production, print and event design, product photography, websites, business systems, automation, and hands-on content creation. Those projects now live here as supporting proof rather than separate stops in the main portfolio journey.
Start Here
See a problem here that looks familiar?
Tell me what your team is trying to build, fix, launch, or grow. We can scope the right level of support from there.