GuttButt · Wellness + Growth
Connecting personality-driven content to measurable growth.
For GuttButt, the job was to keep the brand’s bold voice intact while making social, content, SEO, email, analytics, and conversion work harder together.
The Challenge
A strong voice needed a stronger growth system.
GuttButt already had a distinct personality and a clear audience. The opportunity was turning attention into more durable traffic, owned audience growth, and clearer conversion paths.
That meant looking beyond individual posts and connecting the editorial system to search, email, web behavior, and customer education.
My Role
Use content as part of the whole customer path.
I refined messaging and content pillars, analyzed post-level and web performance, supported SEO and email strategy, and used those signals to identify stronger content-to-product pathways.
The work balanced humor and sex-positive education with clearer measurement and conversion thinking.
Results
Growth with stronger intent signals.
The numbers below reflect the period described in this case study.
“Jared didn’t just help us grow, he helped us understand why things were working and how to scale without losing our voice.”David Massey, Founder
Strategy in practice
A past brand strategy sample connects content decisions to a defined voice and clear brand pillars. This is creative evidence, not a performance report.
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