Insights
Clear thinking about marketing that has to work in the real world.
Strategy, social, content, community, customer experience, and the systems behind them. These articles were originally written in 2021 and have been fully rewritten for the work I do now.
What Changes in Social Media Marketing, and What Stays the Same
Build around audience behavior instead of betting the strategy on every new feature.
Read → Content StrategyStop Chasing Virality. Build Content People Want to Share.
Why shareability needs a reason and attention needs somewhere useful to go.
Read → Brand StrategyBrand Differentiation Starts with the Experience, Not the Feed
Brand is the pattern customers learn across every touchpoint.
Read → CommunityWhat Dead Social Platforms Teach Us About Community
Build relationships that can survive the next algorithm or platform shift.
Read → Customer JourneyWhat Super Apps Get Right About Customer Friction
Customers experience one brand, not your org chart or software stack.
Read → Cause MarketingAwareness Is Not Action: What Cause Marketing Often Misses
If the campaign needs action, design that action into the campaign.
Read → Customer ExperienceWhy Better Customer Experience Creates Better Marketing
Fixing friction can improve conversion, retention, word of mouth, and content at the same time.
Read →Need the strategy, not another article?
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I work with founders and teams across fractional marketing, social and content strategy, creator programs, brand direction, and launches.
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