Tag Archives: digital marketing

Future Implications

The social media landscape is in a constant state of change. This means marketers must stay on top of trends and industry developments to continue affecting results.  Audiences As more people engage in more ways in the digital space, marketers need to understand who their target audience is and how their needs can best beContinue reading “Future Implications”

Viral Marketing Initiatives

Viral marketing strategies are never a guarantee of “going viral.” Except for the few outliers that hit the jackpot and achieve viral unintentionally, creating viral content is hard work. However, certain principles can be utilized to increase the likelihood of virality (or buy you more lottery tickets as it were). 1. Visuals Of the manyContinue reading “Viral Marketing Initiatives”

Differentiation: The Battle of the Roast

            One of the most important components of social media marketing is differentiation. Differentiation is the element of uniqueness or ability to set a company apart from its competitors. Applied to marketing strategy, differentiation is the ability of a brand to create a unique and memorable customer experience across platforms. Two companies that use social media very differentlyContinue reading “Differentiation: The Battle of the Roast”

Orkut: The Rise and Fall of a Social Networking Giant

So You’ve Never Heard of Orkut? Orkut was a social networking site launched in 2004 by Google employee, Orkut Büyükkökten (try saying that ten times fast). The site reigned supreme, especially in the Brazilian market, for ten years before it was replaced by social platforms that offered increased cross-platform engagement. The purpose of the siteContinue reading “Orkut: The Rise and Fall of a Social Networking Giant”

Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance

Thanks to the internet… Founded in 2010 by a group of innovative, college students at the Wharton School of the University of Pennsylvania, Warby Parker (WP) revolutionized how consumers buy glasses. Instead of booking a distant appointment with an eye doctor and traveling to a showroom only to spend hundreds of dollars on a limitedContinue reading “Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance”