“We built a digital family.”
I helped this keynote cidery achieve increased traffic to an ecommerce site and brick and mortar.
Client
Albemarle CiderWorks
Project Duration
2 years
Follow Online Instagram: @albciderworks Facebook: @albciderworks
The impact of one year of dedicated, digital marketing strategy and implementation makes a world of difference!
This premium cidery in central Virginia experienced a 5-10% increase in sales, 30% growth in its online community, and doubled engagement rates over the course of the first year working together.
Since then, we’ve 10x-ed customer reach, engagement, and follower count with a more than 100% increase across platforms. A new content strategy has also resulted in this cidery crushing the 2% industry standard for engagement many times over, achieving as high as 6%.
I worked with this client to redefine and create digital brand guidelines and develop story. We then worked through a business and marketing analysis of goals, target customer, market objectives, and review of the competition. Next came the development of a robust content strategy that encompassed photo, long and short form video, email, and blog posts. Finally, through redefining the digital presence as a community, online reach quadrupled and event sales increased by ~40%.
Jared Hardy 