Warby parker – Jared Hardy

Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance

Thanks to the internet… Founded in 2010 by a group of innovative, college students at the Wharton School of the University of Pennsylvania, Warby Parker (WP) revolutionized how consumers buy glasses. Instead of booking a distant appointment with an eye doctor and traveling to a showroom only to spend hundreds of dollars on a limitedContinue reading “Warby Parker: How an Industry Newcomer Eliminated Customer Dissonance”