“Building a brand is not just about creating a logo; it’s a symphony of strategic content and collaborative efforts. In the dance of brand development, every piece of content is a note, and collaboration is the rhythm that brings harmony to marketing success.”
R29Ramble began as a joint tasting event between various, central-Virginia wineries and cideries. The brand was ready to grow, but needed content, strategy, and guidance to achieve its goals. I leveraged existing brand assets to develop a brand kit for R29Ramble. I then captured and curated content, developed a brand voice, developed keywords and hashtags to optimize the brand for SEO, and built a communication strategy. The result was a 100% growth in reach and followers over 6 months. The small paid ad campaign increased reach by 3.9k%. 3 video posts I created went viral, with the most successful reaching over 110k people and receive 14k+ engagements across platforms. Attendance to the Ramble event more than doubled. Sales at each location saw an increase of 10-15%. The branded account continues to gain followers and can continue to be leveraged for growth and expansion into new event styles.
Jared Hardy 