The social media landscape is in a constant state of change. This means marketers must stay on top of trends and industry developments to continue affecting results. Audiences As more people engage in more ways in the digital space, marketers need to understand who their target audience is and how their needs can best beContinue reading “Future Implications”
Tag Archives: social listening
Orkut: The Rise and Fall of a Social Networking Giant
So You’ve Never Heard of Orkut? Orkut was a social networking site launched in 2004 by Google employee, Orkut Büyükkökten (try saying that ten times fast). The site reigned supreme, especially in the Brazilian market, for ten years before it was replaced by social platforms that offered increased cross-platform engagement. The purpose of the siteContinue reading “Orkut: The Rise and Fall of a Social Networking Giant”
Weixin: Social Media’s Rich Uncle Pennybags
Weixin (available with altered features and interface as WeChat outside of China) is an extremely popular social networking app in China that has found success by taking advantage of a few key social marketing strategies. First, Weixin was created with its target audience in mind. Not only is this a social media best practice, but it is alsoContinue reading “Weixin: Social Media’s Rich Uncle Pennybags”
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